Identifying Market Opportunities for Rural Smallholder Producers

Summary

This Marketing Guide for Smallholder Rural Producers was first published in Spanish in 1999 as a training material for use in Latin America. The manual was translated into English later that year and has subsequently been used as a training material for development projects in both Africa and Asia.

This new English version has been extensively updated based on feedback obtained from colleagues and workshop participants. This edilion is the third title within a series of best "good practice guides" describing the components of "Participatory and Area-based Approach to Rural Agroenterprise Development". The series provides a methodological tool kit developed by CIAT's Rural Agroenterprise Development Project.

The aim of this set of methods is to meet the entrepreneurial development needs of service providers, i.e. those institutions and agencies that support the development of rural communities. The methods can be used for capturing and systematizing market information leading to the development of new agroenterprises and effective local business services.

The goal of this work is to enable service providers to empower rural communities with skills to engage more effectively in the marketplace so as to increase their income, their capacity to innovate and ultimately improve their livelihood options.

Author
C. Ostertag, M. Lundy, M. Gottret, R. Best, S. Ferris

Organization
CIAT Rural Agroenterprise Development

Publisher
CIAT & Partners

File type
PDF

Topic
MARKETS AND MARKETING

Related topics
SOCIAL AND EQUITY ISSUES

Keywords
agronomy, economics, farm management, food basket, livelihood improvement, market promotion, marketing, markets, markets-local, new products, poverty alleviation, processing losses, processing of foods, rural development, sustainable livelihoods

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